Symbol : ASK
Last Done : 23.60 BAHT
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Volume (Shares) :      73,500
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Updated: 18 Dec 2017 16:38
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Policy and Overview of Business Operation

Asia Sermkij Leasing Public Company Limited (the “Company”) was established in Year 1984 by Bangkok Bank Public Company Limited Group to operate hire purchase business for all new car types of automobiles to its customers in Bangkok and metropolitan area. Subsequently the Company has expanded its business into used car hire purchase, personal loan floor plan financing and sale and hire purchase back service (SHB Service) as well as other services such as auto registration, tax renewal and insurance services.

Currently, the Company operates 11 branches in Rayong, Samut Sakhon, Phitsanulok, Chiang Rai, Khon Kaen, Ubon Ratchathani, Lampang, Nakhon Ratchasima, Udon Thani, Mukdahan and Sa Kaeo provinces.

The Company has 1 subsidiary, namely Bangkok Grand Pacific Lease Public Company Limited (the “Subsidiary”). Prior the Company restructuring the group company in May 2004, the Subsidiary was a major shareholder, holding 99.99 percent shares of the Company. Subsequently when the Company planned to be listed on the Stock Exchange of Thailand, the shareholders of Bangkok Grand Pacific Lease Public Company Limited decided to reorganize the shareholding structure by having direct shareholding in the Company and arranging the Bangkok Grand Pacific Lease Public Company Limited to become a subsidiary of the Company.

As of December 31, 2016 the Company had registered capital of THB 1,759.50 million which ordinary shares 351.90 million shares at par value THB 5.00 per share, totaling paid up capital THB 1,759.48 million with the right to vote for one share one vote.

Structure and Operation of the Group Company

Note : The Company became a shareholers in bangkok Gran Pacific Lease Plc. in May 2004

Vision, Mission and Corporate Value


  • Specialized financial provider of consumer and trade finance solutions to individuals and SMES.
  • Leading position in non-pickup commercial vehicle niche market.


  • To identify and satisfaction the financial needs of customers for their success and well-being.
  • To seek steady profitable growth only from areas where we have the competence to create sustainable competitive advantages.
  • To pursue the best interests of all stakeholders.

Corporate Value

“Service with Passion” which is based on the beliefs of Modesty leads to Harmony and Honesty builds Credibility with the following principles:

  • Modesty : Non-stop development with innovation
  • Harmony : Teamwork with family spirit
  • Honesty : Integrity with truth
  • Credibility : Mutual trust with stakeholders


Business Operation in Each Product Line

Business operation of the group company can be classified into 4 main categories, i.e. 1) Automobile hire purchase 2) Machinery and vehicle leasing / hire purchase 3) Domestic and international factoring and 4) Other services including personal loan, sale and hire purchase back service, floor plan financing, auto registration and transfers, tax renewal and insurance facilitation service. Details are as follows:

1. Automobile Hire Purchase Business

The Company offers automobile hire purchase, mainly to individual customers, for both new and used automobile, including passenger and commercial car such as pickup, van, truck and taxi, etc. Majority of the Company’s customers are in Bangkok and metropolitan area followed by customers in the central and eastern. The Company is a founding member of Thai Hire Purchase Association which one of the Company’s management is a director of such association. In addition, the Company is a member of the National Credit Bureau Co., Ltd.

2. Machinery and Vehicle Leasing / Hire Purchase Business

The Subsidiary has commenced its leasing and hire purchase businesses since Year 1989 primarily to corporate customers. The leasing credit includes financial lease. The majority of the business operators utilizing services of the Subsidiary are situated in Bangkok and metropolitan area. The Subsidiary focuses on providing service to small and medium size enterprises in industries with potential such as Electrical Products, Vehicles and Parts, and Services. Assets under leasing and hire purchase agreement include machinery, equipment and vehicle. Leased and hire-purchased machinery of the Subsidiary consists of both new and used machines, particularly durable and liquid machinery whose technology does not change rapidly. Leased and hirepurchased vehicles include various types of both new and used vehicles, i.e. pickup, van and truck, etc. Currently the Subsidiary is a member of Thailand Leasing Association.

3. Factoring Business

The Subsidiary has commenced its factoring business since Year 1999 mainly to the small and medium size corporate customers with good operating performance, strong financial status and repayment ability in the industries with growth potential and the need of short-term working capital. Target customers of the Subsidiary for factoring include business operators in Electrical Products, Chemicals and Plastics, and Packaging. Factoring service can be divided into 2 main areas including domestic factoring, a purchase of claiming rights to collect payment from receivables of products and service providers whose business counterparts (purchasers) are domestic entities, and international factoring, a purchase of claiming rights over trade receivables from the products and service providers whose business counterparts (purchasers) are situated overseas worldwide. International factoring can be further divided into 2 main categories as follows:

  • Import Factoring
  • The Subsidiary provides guarantee on the purchaser’s (importer) payment capability to the seller overseas. In case where the importer fails to make payment for goods and service after 90 days from the due date, the Subsidiary, as a guarantor, will be obliged to make payment on such products and services on behalf of the importer. The Subsidiary will then make recourse to the purchaser (importer) or its guarantor. In case of dispute between the purchaser and the seller, the Subsidiary will not be obliged for the payment until such dispute is resolved.

  • Export Factoring
  • The Subsidiary acts as intermediary in the coordination with the import factor of the oversea importer, business counterpart of the domestic exporter. It also verifies the status of the importer through import factor and provides debt guarantee to the exporter in case where the foreign importer fails to make payment for goods and service after 90 days from the due date. In lieu of the foreign importer, the import factor will make payment to the Subsidiary to be further forwarded to the exporter for its goods and services.

    Presently, the Subsidiary is a member of the Factors Chain International ("FCI").

4. Other Financing Businesses and Services

The Company provides other financing services such as personal loan, sale and hire purchase back, floor plan financing. Personal loan is a special service offered only to the good customers in need of cash. The Company has commenced personal loan service since Year 2002.

Since late 2003, the Company has commenced its floor plan financing service to auto dealers as a source of fund for auto purchasing for resale to enhance their liquidity. The Company provides such financial support on a selective basis only to auto dealers who referred hire purchase customers to the Company. In addition, the Company started sale and hire purchase back service (SHB service) which credit to person who is the owner of the car for enhance working capital needs.

The Company and its subsidiary also provide other services to auto hire purchase customers including auto registration and transfers, tax renewal and insurance facilitation services, etc. in order to provide full service to the customers.