Asia Sermkij Leasing Public Company Limited (the "Company") was established in 1984 by the Bangkok Bank Public Company Limited to operate hire purchase business for all type of automobiles in form of hire purchase credit provision for brand-new cars to its customers in Bangkok and metropolitan area. Subsequently the Company has expanded its business into used car hire purchase, personal loan and Floor Plan financing service provisions.

The Company's chronology and major development can be summarized as follows: